Client: Saint Louis Black Fashion Week
Scope of Work: Creative Direction, Digital Design, UI/UX Design, Set Design, Partnership Management, and Event Production
Concept:
We envisioned and executed a seven-day immersive activation designed to celebrate fashion, culture, and community. This experience blended history, education, networking, entertainment, and cultural heritage, creating a platform where Black creativity and innovation thrived. The week-long series of events culminated in Saint Louis Black Fashion Week’s annual Runway Fashion Show, reinforcing the brand’s legacy as a cultural touchstone.
Impact:
Expanded the event’s national reach by attracting guests from New Jersey, Dallas, Los Angeles, and Atlanta, proving its relevance beyond St. Louis and positioning it as a must-attend event for industry professionals.
Generated over 75,000+ social media impressions, with coverage from local and national media outlets, increasing brand awareness and credibility within the fashion and cultural sectors.
Activated local businesses by securing venue partnerships and collaborative experiences, directly stimulating economic impact for St. Louis entrepreneurs and Black-owned brands.
Hosted the most attended event in its history, with 526 guests at the seven-designer fashion show, marking a milestone in audience growth and ticketed event success.
Strengthened industry connections, fostering new partnerships between designers, brands, and creatives, leading to ongoing collaborations beyond the event.
Why It Matters:
Saint Louis Black Fashion Week™ is more than a fashion event—it is a cultural institution that amplifies Black creativity, fuels economic empowerment, and builds long-term industry relationships. By transforming the experience into a week-long ecosystem of opportunity, The DOERHOUSE COMPANY™ helped shape a sustainable model for fashion weeks in underrepresented markets, proving that Black fashion is not only relevant but indispensable in the global creative economy.
