Client: Airbnb

Scope of Work: Creative Strategy, Digital Design & Art Direction

Concept:
Our agency aimed to craft a visual identity that would resonate with travelers, making them feel safe, secure, and welcomed at their destinations. Beyond aesthetics, we sought to foster a deeper human connection. To achieve this, we developed an initiative inviting travelers to share their stories through the hashtag #CollectMomentsNotThings. This strategy encouraged travelers to submit content, which was later featured on the brand's website and social media platforms. By creating a space for authentic storytelling, we built a bridge between the brand and its audience, celebrating the joy of experiences over material possessions.

Impact:

• Partnered with freelance content creators, amplifying the brand's reach and authenticity.

• Showcased compelling Airbnb host stories, resulting in a measurable increase in bookings for those hosts and others within a 7- to 10-mile radius.

• Leveraged user-generated content (UGC) to foster higher social media engagement and build a vibrant online community.

• Boosted bookings among African American Consumer Market (AACM) travelers, driving significant growth in this key demographic.

• Achieved a 47% rise in positive reviews, underscoring the effectiveness of this human-centered approach.

This project underscores the power of collaboration, storytelling, and intentional design in creating meaningful connections that drive both engagement and results.